Deepline
Maps, enriches, and ranks the global healthtech CEO market.
Keen Digital
Your healthtech relationship engine
A done-for-you system that identifies the healthtech CEOs you are best positioned to help and creates a steady flow of relevant conversations—without changing the personal approach that made your business work.
The opportunity
You do not have a credibility problem.
You have rare operating experience, a substantial healthtech audience, and a relationship-led approach that consistently produces clients. When you start conversations, opportunities emerge.
What you do not yet have is a dependable way to decide whom to contact, why now, and what happened next. Valuable relationships live in your head. Client outcomes live in Granola. Thousands of relevant CEOs remain outside your network. And most of your audience still lives on LinkedIn rather than a channel you own.
The aim is not to replace your personal approach. It is to give that approach a reliable operating system.
The system
From market map to real relationship
HeyReach
Starts simple LinkedIn conversations with the right people.
You
Take over as soon as someone replies. The relationship stays human.
Attio
Holds genuine relationships and opportunities—not cold records.
Granola
Adds meeting notes and context automatically once a relationship exists.
What you get
One working relationship engine
A living map of your market
A living global market map built around the agreed healthtech definition and qualification criteria, with the strongest cohort ready to contact in the first week.
A live conversation channel
A carefully controlled HeyReach campaign using the natural, non-sales-led language that already works for you. Automation stops on reply.
A clearer answer to “why now?”
A light signals layer prioritising relevant funding, expansion, leadership changes, and situations that match your recent client work.
A CRM you will actually use
Attio holds your important existing relationships and new hand-raisers, while Granola keeps the meeting context current without manual data entry.
A path to an audience you own
Your LinkedIn Featured section and profile direct the right people toward a clearer newsletter promise, supported by a repeatable publishing process.
A system you own
We build it, operate it, document it, and train you on it. At the end, the data, accounts, workflows, and operating playbook belong to you.
Delivery and optimisation
Built and launched in one month
Month one · Build and launch
Your complete system, delivered in four weeks
Each week puts another working part of the Relationship Engine into your hands. By the end of week four, the full system is live—not waiting for another month of implementation.
Week 1
Launch LinkedIn outreach
- Build and score the first list of healthtech CEOs.
- Set up and launch the list in HeyReach.
- Add a clear newsletter link to your LinkedIn Featured section.
Week 2
Set up your relationship CRM
- Set up Attio with simple relationship and opportunity stages.
- Import your current clients, former clients, and important relationships.
- Connect your email, calendar, and Granola meeting notes.
Week 3
Add light signals
- Add funding, international expansion, and leadership-change signals to the lead database.
- Use Granola to surface client outcomes and experience relevant to specific prospects.
- Send the strongest signal-led audience into HeyReach.
Week 4
Complete the live build
- Expand and segment the healthtech CEO market map using the agreed qualification criteria.
- Connect the Deepline, HeyReach, and Attio operating flow.
- Deliver the working system, dashboard, and initial operating guide.
Month two · Test and improve
Four weeks of live iteration are included
With the system already running, weeks five through eight are dedicated to learning from real responses, improving performance, establishing the newsletter loop, and making the system easy to own.
Week 5
Improve targeting with live results
- Review connection acceptance, replies, calls, and lead quality.
- Remove weak segments and sharpen the fit score.
- Launch a larger list from the strongest-performing segment.
Week 6
Build the newsletter process
- Define a clear newsletter promise for healthtech CEOs.
- Turn useful Granola insights and client outcomes into a newsletter issue.
- Set up a simple weekly drafting, approval, and publishing process.
Week 7
Connect content to relationships
- Match recent insights and client outcomes to relevant people in Attio.
- Create a small, human-reviewed list of people to reconnect with.
- Test a natural newsletter invitation with the appropriate contacts.
Week 8
Refine and hand over
- Make the final campaign, scoring, and CRM improvements.
- Document the weekly operating routine and train you on the system.
- Deliver the results report and recommended 90-day plan.
Done for you
We build and run the machine.
You remain the human people want to speak with.
This is not a course or a strategy document. Keen Digital builds the databases, configures the systems, operates the campaigns, and makes the weekly improvements. You approve what is sent in your name, share your judgment, and take the conversations the system creates.
“Over the course of the program with Tim I doubled revenue in about two months. Some simple details and tips from Tim that were actionable, easy to understand and broke our limiting beliefs. If you are on the fence on whether to join, just take the leap.”Alexandre Olim · Co-Founder, Plutus Media
“I was skeptical of the ticket price at first but a couple weeks later it's already paid off for me. His straightforward, no BS approach to sales that injects empathy... it's what we need in modern sales.”Lora Schellenberg · Founder
Investment
$10,000
Fixed fee · $5,000 at kickoff · $5,000 when the complete system launches at the end of week four
The system is considered launched when the first campaign is live, the lead database and scoring are operational, Attio and Granola are connected, and the agreed reporting view is available.
Weeks five through eight of operation, testing, and refinement are included. Software and data-provider fees are separate, agreed in advance, and paid directly through accounts you own. All third-party accounts and subscriptions remain yours.
There is no ongoing commitment. After week eight, you can operate the system yourself or ask Keen Digital to continue running and improving it.
One client at your current retainer is worth approximately £45,000 annually. The system does not need to produce many clients to pay for itself.
What we will measure
We will track connection acceptance, replies, positive responses, calls booked, lead quality, performance by segment, and growth of your owned newsletter audience.
What we need from you
- Access to LinkedIn, Granola, Attio, Substack, email, and calendar.
- Approval of every audience and message before it launches.
- One 45-minute review each week.
- Timely handling of positive replies and calls.
- Direct feedback on lead and conversation quality.
Optional add-on: targeted cold email
Once LinkedIn has shown us which audiences, signals, and messages create worthwhile conversations, Keen Digital can add a targeted cold-email channel as a separate phase. This could include relevant introductions to you and your newsletter, or focused campaigns for non-UK healthtech companies considering UK expansion. It is intentionally excluded from the initial engagement so we build it from evidence rather than assumptions.
Next step
Reply “Approved” by email to accept the scope and fixed fee, then schedule the kickoff session. Your first qualified LinkedIn campaign will launch by the end of week one.